Personal Statement Personal Selling - 895 Words

Personal selling is a face to face interaction between buyers and seller. This interaction is necessary for forming bonds and building lasting relationships that lead to repeat customers. This type of selling gives the sales person a chance to sway the customer towards a particular product with in depth information as well as utilize their promotional skills and abilities. Personal selling is less impersonal, it gives the salesperson the opportunity to listen to and address customer concerns, whether it be replacing a faulty product or addressing an issue with services rendered. Personal selling is considered to be the most effective form of promotion because it makes it possible for the sales person to entice consumers to make impulsive†¦show more content†¦The selling process has seven steps, the first of which is generating leads, this basically entails capturing the interest of potential customers. This is usually done through prospecting, cold calling, referrals and networking. The next step in the selling process is qualifying leads, this is basically determining if any of the prospects are viable leads buy assessing their buying power, gauging their receptivity and accessibility, and recognizing if they have a need for what is being sold. The third step is approaching the customer and probing needs; before approaching the customer the s alesperson must do their research to be as knowledgeable as possible about the prospect. The fourth step is developing and proposing solutions, this is the point where a sales proposal and presentation is presented to the customer. The fifth step in the selling process is handling objections, the salesperson must be fully prepared to handle any and all objections the prospect may have and find a way to use those objections to their benefit. The next step is closing the sale, at this stage the presentation has being made and it s all about the negotiations and trying to come to an agreeable consensus. The final step in the selling process is following up, this is simply to make sure delivery schedules are met and the client knows how to use theShow MoreRelatedList The Three Prescriptions That Serve As The Foundation For Development Of Relationship Strategy1183 Words   |  5 PagesList the three prescriptions that serve as the foundation for development of relationship strategy. Values Clarity Support 2. How important are establishing, building, and maintaining relationships in the selling process? List the four groups of people with whom sales personal must be able to work effectively. In a consultative sale, building a relationship is important to create identification with one on one communication with the customer to keep the customer feeling confident andRead MoreThe Management Of Individual Finances1180 Words   |  5 PagesPersonal Financial Planning The management of individual finances indicates the beginning of financial planning. 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Analyse financial statements using appropriateRead MoreMarketing Channels1482 Words   |  6 Pagesdescribed as the blend of personal selling, advertising, direct marketing, sales promotion, and public relations a company uses to reach potential customers. (Excellence in Business; Bovà ©e, Thill, Mescon; p.  487) When a company is developing a promotional mix and working with their marketing channels, it is important to understand the five elements of promotion. Excellence in Business (Bovà ©e, Thill, Mescon; p.  487) describes the five elements as: 1. Personal selling which is in-person communication